Origins & Early Life

Chaleo Yoovidhya (Thai: เฉลียว อยู่วิทยา, RTGS: Chaliao Yuwitthaya, pronounced [t͡ɕʰā.lǐa̯w jùː.wít.tʰā.jāː]; Chinese: 許書標; pinyin: Xǔ Shūbiāo; 17 August 1923 – 17 March 2012) was a Thai businessman and entrepreneur. He was the originator of Krating Daeng and co-creator of the Red Bull brand of energy drinks. At the time of his death in 2012 at the age of 88, he was listed as the third-richest person in Thailand, with an estimated net worth of US$5 billion. Various news sources suggest Chaleo was born in central Thailand at some point between 1922 and 1932.

Pivotal Works & Achievements

The New York Times notes that three birthdates have been put forward by different sources: The Nation, a Thai newspaper, reported that he was 90, while several other news media outlets in Thailand said he was 88. Forbes recently put his age at 80." BBC News states, "Mr Chaleo was born of poor Chinese immigrant parents in the northern province of Phichit, reportedly in 1932, local media say." The Australian and Time say he was 89. The Telegraph and The Independent say he was born in 1923 to a poor Thai Chinese family that raised ducks and traded fruit in Phichit. His father was a Chinese immigrant from Wenchang, Hainan...

Enduring Legacy & Impact

The historical impact and works continue to influence the modern world.

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